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Conquering Instagram Influence
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Module 1: Introduction to Instagram and Influencer Ecosystem
Tutorial 1: Understanding Instagram: Platform overview, its reach, and impact on social media and marketing1 Quiz -
Tutorial 2: Defining an Influencer: Explain what an Instagram influencer is and how they differ from influencers on other platforms1 Quiz
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Tutorial 3: Ethical Guidelines: Discuss disclosure, authenticity, and responsible content creation1 Quiz
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Module 2: Setting Up Your Instagram ProfileTutorial 1: Account Creation: Step-by-step guidance on creating an Instagram account1 Quiz
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Tutorial 2: Niche Selection: The importance of targeting a specific audience or industry1 Quiz
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Tutorial 3: Personal Branding: Profile picture, bio, story highlights, etc.1 Quiz
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Module 3: Content PlanningTutorial 1: Types of Content: Posts, Stories, IGTV, Reels, etc.1 Quiz
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Tutorial 2: Content Calendar: Planning ahead for consistency1 Quiz
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Tutorial 3: Visual Aesthetics: Tips on creating visually appealing content, including AI text-to-image basics1 Quiz
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Module 4: Engagement and Community BuildingTutorial 1: Engagement Metrics and why they matter1 Quiz
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Tutorial 2: Community Interaction: Importance of responding to comments, direct messages, and interacting with other accounts1 Quiz
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Module 5: Utilizing Instagram FeaturesTutorial 1: Stories and Highlights: Best practices1 Quiz
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Tutorial 2: Reels: How to use them effectively1 Quiz
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Tutorial 3: IGTV: Tips for long-form content1 Quiz
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Module 6: Monetization on InstagramTutorial 1: Brand Collaborations: How to approach brands and negotiate deals1 Quiz
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Tutorial 2: Affiliate Marketing: Using Instagram to sell products such as Politically Incorrect Social Responsibility and make a commission1 Quiz
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Tutorial 3: Sponsored Posts: Ethical considerations and best practices1 Quiz
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Module 7: Analytics and TrackingTutorial 1: Instagram Insights: Understanding and leveraging analytics1 Quiz
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Tutorial 2: Key Performance Indicators (KPIs): Identifying what to track based on your goals1 Quiz
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Module 8: Case Studies and Success StoriesTutorial 1: Success Stories: Breakdowns of successful Instagram influencers1 Quiz
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Tutorial 2: Common Mistakes: What to avoid based on real-life examples1 Quiz
Lesson 1 of 21
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Tutorial 1: Understanding Instagram: Platform overview, its reach, and impact on social media and marketing
Philip January 7, 2024
Dive into the vibrant realm of Instagram, a digital promenade where snapshots garnish more applause than a Shakespearean sonnet. In this exploratory session spearheaded by Philip Descartes, students will unravel the mysteries behind Instagram’s alluring tapestry — a realm where the art of visual storytelling melds seamlessly with the pizzazz of contemporary marketing. Discover how this social titan can escalate your brand presence faster than the speed of a viral cat meme.
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Learning Outcomes/Objectives:
- Instagram’s Social Power: Grasp the magnitude of Instagram’s influence as a major contender in the social media arena, possessing over a billion monthly aficionados keen on double-taps and swoon-worthy stories.
- Algorithm Mystique: Decipher the inner workings of Instagram’s famed algorithm, a modern oracle that predicts user desires with the precision of Descartes’ analytical geometry.
- Navigating Instagram: Navigate through the platform’s diverse landscape: from the spontaneous intimacy of Stories and Live sessions to the curated grandeur of the Explore page, a veritable Louvre of user-generated content.
- Digital Presence Mastery: Leverage Instagram’s multifaceted interface to craft an indelible digital presence, ensuring your content resonates with followers as harmoniously as a Bach concerto, driving engagement and follower growth with calculated finesse.